what is geofencing marketing? that is the newest and finest way to effectively target your customers. It is a type of location-based marketing that uses GPS or RFID technology to virtually surround a real-world area. Customers receive a customized message or offer on their phones when they enter a geofenced area. Think of it as a virtual bouncer at a bar, only letting people in who are likely to buy from you and keeping out the uncool. Yes, geofencing serves as a form of VIP pass for your client’s cash.
So why should you be worried about geofencing marketing? Well, to start with, it’s effective. A study by xAd, a top provider of mobile advertising technology, found that geofencing can make ads up to 70% more memorable. That’s a significant number of potential customers who will keep your name and what you have to offer in mind. Another great benefit of geofencing marketing solutions is their adaptability for different marketing campaigns. Do you want more customers to come into your store? Set up a geofence around your company so that customers in the area will receive promotions. Promotion is required for a new product. Set up a geofence around the locations of your competitors’ businesses and advertise to people in the area. There are a ton of choices.
But how can you set up a geofencing marketing? It’s not that difficult. Selecting a location-based marketing platform with geofencing capabilities is the first step. There are numerous alternatives, such as Facebook and Google Ads. Finding out who your target market is will help you develop a message or product that will resonate with them. The actual geofence needs to be installed last. Setting the rules for when and how the message or offer will be sent usually means making a boundary around the target audience. One thing to keep in mind is that the key to geofencing is precision. You want to communicate with the right audience at the right time and place. Test your campaign and make any necessary changes to make sure you are reaching the right people.